Marketing Memo Essay

Attention Mr. Donald Douglass and Mr. Ronald Abrahams, as nearly as all stockholders for U Driver Transport. later on much research and evaluating of information pertaining to the country of Australia, I believe that Australia leave be an impeccable medical prognosis for the next location for Global Expansion for U Drive Transport. There are six factors of the outdoor(a) environment that Australia possessed that made this decision possible. These six factors are Social factors, Demographic factors, Economic factors, technical factors, Political and Legal factors, and agonistic factors. This conclusion is based upon master(prenominal)ly the economic strength and the expert extraneous environmental factors of this country. Australia has economic stability to patron the U Drive Transport communication channel, along with their impressive Demographics. The Technological factors are strong as well, they have the modern technology that would withstand the requirements of a new bus iness entering into their country, for example U Drive Transport.Being that Australia also plays an active role in the solid ground Trade formation expresses to a business like U Drive Transport that this country already has the experience and the knowledge of the business world. There is definitely more information that could be acquired about this violent country that has shown signs of very strong potential for the new expansion location for U Drive Transport. inwardly this Memo, I am also requesting not only should Australia be considered to be the next location moreover I am also requesting an expansion for more research and evaluation due to the fact that there is so much more to see especially about the Social remote Environmental factors of Australia. This explains wherefore this information is not included in the Memo. Looking forward to your response.Ms. Tijuana HutchersonU Drive Transport outer Environmental AnalysisWorld Region Country Bureau of East Asian and P acific personal business Major City Center AustraliaSocial External Environmental Factors (Textbook Pages ) OpportunitiesThreatsResources http//www.state.gov/e/eb/eppd/csr/index.htmDemographic External Environmental Factors (Textbook Pages ) Opportunities Being that the life expectancy at birth is long and healthy, U Drive Transport will be able to provide services for not just the young but the old as well for a substantial amount of historic period. The life expectancy at birth for Australia is 79.63 years for men and 84.64 years for women. Threats As long as there is not any severe diseases or any rude(a) disasters that would wipe out a huge amount of the population that would prevent the young as well as the old to be able to live. We have all learned from Hurricane Katrina that natural disasters do occur. The U.S. census International Data Base is located at http//www.census.gov/population/international/data/idb/informationGateway.phpEconomic External Environmental Factors ( Textbook Pages ) Opportunities The Australian economy has experienced continuous harvest-home and features low unemployment, contained inflation, very low national debt, and a strong and stable financial system. By 2012, Australia had experienced more than 20 years of act economic growth, averaging 3.5% a year. Demand for resources and energy from Asia and especially China has grown rapidly, creating a channel for resources investments and growth in commodity exports.Threats The United States just experienced a recession, this would be the only cause for Australias successful economy growth. That would be a recession, and this has been known to come on to the best of countries, ithappened to the United States so it could happen to any country.Technological External Environmental Factors (Textbook Pages ) Opportunities Australia has 10.47 jillion telephone main line in use, and 24.4 million mobile cellular lines. The Australian Broadcasting Corporation (ABC) make passs multiple national and local radio networks and TV stations, as well as Australian Network, a TV series that broadcasts throughout the Asia-Pacific region and is the main public broadcaster. Australia has 17.081 million Internet hosts and 15.81 Internet users. Threats Just like the economic recession, the technology systems for this country could run into a glitch that could prevent all of their systems from running, and that could destroy their technology.Political and Legal External Environmental Factors (Textbook Pages ) Opportunities Australia has an decision maker Branch, Judicial Branch, and a Legislative Branch. They also have nine governmental parties with leaders. The Australia legal system is vulgar law system based on the English model.Threats Whatever Allies that Australia may have, those countries will perpetually have the ability to no longer respect the politics and the legal system of Australia. Resources The World FactbookCompetitive External Environmental Factors (Textb ook Pages ) Opportunities All the countries that do not participate in the World Trade Organization with Australia, will actually deal with other countries that will be against Australia competitively.Threats The possibility of those competitive countries establishing a stronger economy, demographic, and political and legal factor than Australia.ReferencesCentral Intelligence Agency. (2014). The world factbook. Retrieved from https//www.cia.gov/ library/publications/the-world-factbook Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7, 7th Edition. Retrieved from