Ninja Turtles

Chapter 8 gross sales furtherance right of starting line publication © 2011 Pearson Canada Inc. Learning Objectives 1) 2) 3) Distinguish between consumer advancements and peck frontward motions Describe the steps in the sales forward motion grooming process measure the role of consumer promotions in achieving particular mart communications and marketing objectives (continued) Copyright © 2011 Pearson Canada Inc. 8 -2 Learning Objectives (Continued) 4) 5) 6) rate the role of business promotions in achieving specific marketing communications and marketing objectives Outline the nature of various consumer promotion and trade promotion activities Assess various criteria for integrating sales promotion strategies with other integrated marketing communication strategies Copyright © 2011 Pearson Canada Inc. 8 -3 Sales forwarding Sales packaging an activity that admits especial(a) incentives to bring about contigu ous response from customers, distributors, and an organizations sales force Consumer promotions business promotions Copyright © 2011 Pearson Canada Inc.

8 -4 Consumer Promotion Consumer Promotion incentive(s) offered to consumers to stimulate purchases or encourage loyalty shoot down demand created by directing promotional activities at consumers or final users, who in turn instancy retailers to supply the harvest or service Copyright © 2011 Pearson Canada Inc. 8 -5 Trade Promotion Trade Promotion an incentive offered to channel members to encourage them to provide marketing an d merchandising support for a particular h! arvesting Push demand created by directing promotional activities at intermediaries, who in turn promote the product among consumers Copyright © 2011 Pearson Canada Inc. 8 -6 Sales Promotion mean Sales Promotion Planning involves developing a plan of action for communicating incentives to the grant target markets (consumers and trade customers) at the right time Adopts a short-term...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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