"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated ?The aim of merchandise is to cognize and go steady the client so well that the yield or helping fits him or her and sells itself.? Considering that marketing is an exchange act between both parties which results in both customer and organisational joy (Kolter & adenylic acid; Keller 2006). It seems logical that, if a work is fit to produce a product that is able to sell itself (i.e. does not require the help of a sales person) then marketing would be accomplished. That is, the customer acquires the product they ar looking for, and the business gains its profits. However, Drucker further complicates the land site by saying this is achieved by ?knowing and understand the customer well.? This suggests that knowing and understanding customers needfully is the only factor that matters. moderne day marketers embrace the sentiment of finding the right product for their customers (Kolter & Keller 2006). Thus by identifying and pleasing cu stomer needs this will lead to satisfaction of current customers and the attraction of newfound customers (Wangenheim & Bayón 2007). For example, when Sony invented its Play Station, Gillette its Mach III razor, and Nintendo its Wii in all three companies intentional a product that customers desired so much they were swamp with orders before the products reached retailers (Kolter & Keller 2006).

Furthermore, by dividing consumers into groups of plurality that share the aforesaid(prenominal) needs, businesses are able to concentrate their efforts change to marketing conquest (Kennedy 2000). In 2003 St arbucks and Pepsi found and exploited the i! nitiative in the market for ready-to-drink coffee products. This proved a booming venture for the businesses and they are now market leader in the industry. However, it was not as simple as identifying customers needs. Starbucks and Pepsi produced marketing campaigns that would invoke peoples... If you want to piss a full essay, order it on our website: OrderCustomPaper.com

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