Proforma

MM255 MARKETING MANAGEMENT 2012/13 Course Convenor: Dr Nikoletta-Theofania Siamagka Lecturers: Dr Christine Phillips (Email: C.B.Phillips@henley.reading.ac.uk) Dr Nikoletta-Theofania Siamagka (Email: N.Siamagka@henley.reading.ac.uk) Lectures: Monday, 09:00-11:00, URS LLT Tutorials: Weeks 8, 10 & 12 Aims of the staff: To provide students with an in depth understanding of houseeting theories and concepts, and the strategic marketing tools and techniques practice sessiond in the business world. Assess adequate discipline outcomes: By the end of the module students will be able to: regard the role of marketing in a commodious economic and social context; Understand and match marketing concepts to the world of business through the use of cases Understand the grandeur of marketing techniques for firms within the marketplace Demonstrate an major power to use the key marketing tools Additional outcomes: The module in addition aims to advance the phrasement of oral confabulation skills and the students effectiveness in assemblage situations. Structured activities are designed to develop analytic skills, abilities to fabricate original arguments and independent learning. Students are encouraged to develop additional IT skills by use of relevant web resources and communication techniques, including Blackboard.

 plan description of teaching and learning methods: Interactive lectures and tutorials (group work). sound judgment: Coursework unmatchable essay (1,500 words) to be submitted by 7 December, 4.00 pm. Penalties for former(a) ledger entry will be in c onformity with the University policy. Any d! eduction of plagiarism will result in a mark of zero. Relative percentage of coursework Coursework has a weight of 30% in the final assessment mark. The remaining 70% is based on the final trial run. Examination The exam publisher will make up of five questions, of which students are need to answer deuce, within two hours. Reassessment arrangements By examination only, in August/September....If you motive to get a lavish essay, order it on our website: OrderCustomPaper.com

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