Colgate-Palmolive :: Business, Competitive Prices, Innovation

Companies are not able to succeed without having a strong instigatoring and pricing strategy. Colgate-Palmolive has managed to build a strong make name and offer competitive prices. Innovation is a key gene in the Colgate strategy. This paper will take a look at Colgate-Palmolives product positioning and life cycle. This paper will too discuss the branding relationships and pricing methods. Positioning and Life Cycle jibe to Keller and Kotler (2009) positioning is the act of designing the bon tons offering and get a line to occupy a distinctive place in the minds of the target securities industry. Colgate-Palmolive has remained a leader in the oral health care industry. The keep beau monde has remained a leader by focus oning on innovation. According to Sekar and Thomas (2008) throughout the past two decades, the development of recent products has been a popular trade strategy for many firms. The company hires marketers and consumer insight professionals to focus on market trends and customer insights (Drug Store News, 2008). The company uses the information found to develop brisk products to attract new customers. Innovation and communication has been at the heart of the companys harvest-festival strategy (Economic Times, 2011). Colgate-Palmolive offers a variety of products. They offer a line of oral health care products for any need. According to substantiation (2011) in difficult economic times Colgate has continued to offer the consumer the reassurance of a market leading brand at competitive prices and attractive promotions. The brand is one of the most trusted names in the oral health care industry. Having a large variety of recognized brands and products provide the company with a competitive advantage (Yahoo Finance, 2011).Since the company has a strong focus on innovation the company may see lower growth in sales when they release a new product. The company as a whole is in the maturity stage. The company has remained strong and unbendable so there has not been much fluctuation. Product and Branding RelationshipsThe company focuses on what consumer trends and needs are. The company does extensive research to develop new products that customers will want. The companys focus on the consumer has helped the company constitute a familiar and trusted name. According to Chain Drug revaluation (2010) brand is an influential part of the shopping equation.