A discourse community and cosmetology Essay

To some people a cosmetologist may not have the perfect job. However they have been around for centuries. Cosmetologists didn’t have the name they have today, but they date back to Ancient Egypt, China, Rome, and Greece. Every culture has incorporated beauty into their everyday lifestyle. The field of cosmetology is somewhat of a more broader field than others. Cosmetologists can decide to style hair or he/she can chose to incorporate hair, skin, and nails all together. Whatever he/she decides they could most likely get a job anywhere in the world whether it be a celebrity stylist or a small town hairdresser. While a student in a Comp 1 class we had an assignment to read John Swales’ Six Characteristics of a Discourse Community, and after reading it, I realized that in the field of cosmetology we have a few of the main characteristics of a discourse community. We have clear goals, a particular lexis, intercommunication, and certain genres that are used daily in the hair industry. Methodology As a cosmetologist at Supercuts # 80201 I needed to find out if we were in fact a discourse community. So in between our busy hours I was able to get a copy of the textual ways of communication. A few of the things I got were color cards, waxing cards, price list, permission slip, schedule, and a business card. I was able to get an interview with Michele Yancey the manager of Supercuts # 80201. I asked her a series of about fifteen questions. I concluded that she was a more experienced cosmetologist and she would be able to take on any challenging task that occurred in the salon. I was also able to observe a fellow co-worker Brandie Fenelon to be a witness of someone practicing great customer service. Results After observing the salon atmosphere I saw that Supercuts # 80201 has all six characteristics of a discourse community. However my research will only cover four of the six characteristics. First, Supercuts # 80201 has a broadly agreed upon set of goals that are also the goals of Peak Management, the franchise owner of Supercuts # 80201. Some of the goals that I found are keeping the clients happy at all time with a minimal wait time. Meaning that the manager is to schedule enough stylist for every shift. Another shared goal is to make sure every client gets to experience the 360* cut. Which includes offering a shampoo after the cut and recommend products to take home and â€Å"Rock the Cut†. Another shared goal would be great customer service. Upon observing Brandie Fenelon, my co-worker at Supercuts # 80201, she demonstrated the way one should show great customer service. As the client walked thru the door she greeted him with a smile, asked for his name, added him into the computer, introduced herself, showed him to his seat, and discussed what service she was going to perform that day. When the client left he was pleased with the 360* service he received. Another shared goal is a fulfilling clientele. Without a large clientele we wouldn’t have the funds to run an efficient salon/business, and pay for the supplies that are needed to color someone’s hair or wax someone’s lip or brows. Second, Supercuts # 80201 has certain textual genres. Besides verbally communicating with each other the cosmetologists at Supercuts # 80201 have a few things that have to be done before a color or a waxing service. Before either service the client has to fill out a questionnaire, then the cosmetologist reads over the information to make sure that it is safe to perform the service requested. These cards are kept in case the client doesn’t sue for malpractice. They are also kept as a record of their history, what the exact color was/is or what they got waxed, and the outcome of the service. Instead of the client getting frustrated we can pull the card and they can initial every time they get a service that requires a signature. The cards also act as a quote for the client making sure the service fits their budget. A second way of textual communication is the price list. It is set to make sure the clients are treated fairly and the cosmetologist can make a living. If we didn’t have a price list the customer would get confused and wonder why they pay a different price every time they came to the salon. A third way of textual communication is through e-mail. When corporate decides to have a special they send a detailed e-mail as well as a facsimile of everything that is on sale. They also send mass e-mails to every salon to warn them about theft and manipulation of sales tickets and the consequences of the crime. They also send e-mails of encouragement with contests to reward every stylist that gives a 360* experience to every client that walks thru the door. Third, Supercuts # 80201 has a certain intercommunication. When a stylist calls Peak Management for help he or she has to decide what person is going to be able to best address their needs. After calling the corporate location the person needing help is to record their name, as well as the store name, number, and location. As a larger company we send out invitations to come into out salon and get a percentage or certain dollar amount off of a product, a haircut, or sometimes a color. We also have a schedule that is posted two weeks in advance. If there is a day that we need off there is a calendar close by so that we can jot down when and why we can not work that day. Finally, the cosmetologists at Supercuts # 80201 have a specific lexis that we use in our discourse community. There are two different types of lexis used in our discourse community. The first one is a spoken lexis that most people wouldn’t understand. For example we say things like 1. 5 ounces of 6rv with 10 volume or he wants a fade with finger length on top. Then there is a written lexis, for example, 1/3 7nb, 1/3 7nn, & 1/3 6rb w/ 20 vol. or h/c w/Chelsey. All of the examples are those used everyday in our community. Analysis After analyzing everything that I had collected, I saw that I have everything that makes the field of cosmetology a discourse community. After reading Ann M. Johns article I answered one of her questions. Are there layers of community? (500) As a member of a discourse community I had an assignment to collect certain things for this paper and I did find that there are layers to the community. In our discourse community we have three layer the first being Regis Corporation, the second being Peak Management, and the third being the individual salons where the stylists work. The Regis Corporation is there for the merchandise we receive and sell. They are also the ones that send the supplies that we order when we are out. Peak Management is the owner of the individual salons. They are the ones who pay for the supplies that are used on a daily basis. Then there are the stylists that work in the salon and keep it going. The goals, textual genres, intercommunication are the same through out the layers of the community, however the lexis is different. A cosmetologist has to go to school to learn hair, but to own a salon you don’t have to have the education. Therefore the people of the corporate office are not able to understand the lexis used in the salon. Regis Corporation is there to provide the supplies that are needed for everyday use. They only own the name Supercuts. Peak Management is who is responsible for marketing and the advertisements that are out there. They offer the highest hourly rate as oppose to booth rent or commission. They also set the pay rate and sign the stylists pay check. As well as providing a safe and comfortable atmosphere for their stylists to work in. They also provide the funds for the contests and bonuses that are available to us. The stylists that work for Supercuts also have to supply their own equipment such as clippers, razors, and shears for their clients. We have to provide a little more than Regis Corporation and Peak Management because we are on a level of contact with each person that walk thru the salon door. So if I am not up to my highest potential to perform my job as a stylist I may loose a client. Therefore I have to make sure I give a 360* experience to each client I have in order to insure the security of my job. In my opinion people that join certain communities are joining because they are around people with the same likes and dislikes. The reason I joined the Supercuts # 80201 is because I get to have the interaction with people that I enjoy. It gives me the satisfaction of seeing clients walking out with a smile. Conclusion Within this paper you will find four of the six characteristics of a discourse community as defined by John Swales. They consist of clear goals, a particular lexis, intercommunication, and certain genres that make the community I am in a discourse community. I hope I have helped you to understand how a cosmetologist could be classified as a discourse community. As a cosmetologist I have set goals that I have to go by in order to have my clientele leave happy and come back. Works Cited Swales, John. â€Å"The Concept of Discourse Community. † Writing about Writing: A College Reader. By Elizabeth Wardle and Doug Downs. Boston: Bedford/St. Martins, 2011. 468-79. Print. Johns, Ann M. â€Å"Discourse Communities and Communities of Practice: Membership, Conflict, and Diversity. † Text, Role, and Context: Developing Academic Literacies. Cambridge: Cambridge UP, 1997. 500-01. Print.

Treaty of Versailles Oral Presentation

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Major Events That Led to the American Revolution

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Unit 6 n&w Coursework Example | Topics and Well Written Essays - 2000 words

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Organisation Behaviour Coursework Example | Topics and Well Written Essays - 1500 words

Organisation Behaviour - Coursework Example In this context, effective job design becomes critical for securing that employees will be able to respond to the demands of their position. The terms of the implementation of effective job design within modern organizations are explored in this paper. It is proved that job design can highly contribute in the increase of employee performance but only if it is carefully planned and monitored. The use of approaches that have been already tested in practice can limit the risks related to the particular initiative and increase the expected benefits both for the employee and for the organization. 2. Effective job design within the Organisation 2(a) The meaning of job design Different approaches have been used for describing job design According to Randhawa (2007) job design is a term used for showing ‘the synthesis of a series of tasks that are necessary for performing a specific job’ (Randhawa 2007, p.54). From another point of view, job design describes ‘the content, the rewards and the skills related to a particular role’ (Randhawa 2007, p.54). In the last definition, emphasis is given ‘on the needs of the organization but also of the employees’ (Randhawa 2007, p.54). ... 2(b) The variety of possible approaches to improve job design In the context of modern organizations the improvement of job design is possible but only specific terms. In any case, a variety of approaches has been introduced for securing the improvement of job design. Managers have to choose the approach that is more aligned with the needs of both the organization and the employees. A common approach in job redesign is the motivational approach, which emphasizes on ‘employees’ autonomy and participation in all critical organizational decisions’ (Jex and Britt 2008, p.294). Reference should be also made to the biological approach that is based on the following rule: job design needs to ensure that the health of employees will be not threatened (Jex and Britt 2008, p.294). In the context of the biological approach emphasis is given not only on the safety of employees but also on their health (Jex and Britt 2008, p.294). The measures taken for limiting stress in the workplace are incorporated in the biological approach of job design. The alignment of organizational need for high profits with employees’ need for continuous development can be secured by using one of the following approaches of job design: a) job rotation; when using this approach, managers tend to promote ‘the movement of employees across the organization, from one position to another’ (Griffin 2011, p.160); b) job enlargement; this approach is based on the expansion of the tasks incorporated in each role (Griffin 2011); the employee the job of whose has been set under job enlargement has to respond to more duties usually with no extra compensation, a fact that often leads to conflicts across the workplace (Griffin 2011); c) job enrichment; this

Objectives Assignment Essay Example | Topics and Well Written Essays - 500 words

Objectives Assignment - Essay Example 1. As a result of screening and educating the vulnerable persons and people with pre diabetes, 50% of the Native Americans will adapt to a healthy lifestyle changes, thereby reducing the new incidents of diabetes according to the National Institute of Diabetes and Digestive and Kidney Diseases. (Affective) 2. As a result of facilitating and encouraging the individuals with family history of diabetes and obese individuals for regular, moderate physical activity, Native Americans will be able to reduce new incidents of diabetes by 50% according to the American Diabetes Association (Klein et al, 259). (Psychomotor) 3. As a result of early detection and professional treatments, American Indians can prevent 70% of the incidents of diabetic retinopathy and diabetic related renal failure according to the National Health Institute. (Cognitive) 4. As a result of increasing the availability and the accessibility of professional health care services, Native Americans will be able to prevent complications of diabetes by 50 percent according to the findings of the National Health Institute. (Cognitive) 5. According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) American Indians will be able to prevent more than 50% of the new incidents of diabetes as a result of reducing body weight and maintaining healthy weight throughout the life. (Psychomotor) 6. According to the American Diabetes Association due to introduction and implementation of national policies related to dietary and lifestyle changes, Native Americans can effectively reduce new incidents of diabetes by 30% (Klein et al, 260). (Cognitive) 7. Considering the findings of the vast number of researches conducted on American Indians for 30 years, American Natives will be able to reduce new incidents by 25% as a result of consumption of low fat and low caloric diet (Yancy et al, 769). (Psychomotor) 8. As a result of the awareness programs

Consumer Analysis of new video game store in London Ontario Research Paper

Consumer Analysis of new video game store in London Ontario - Research Paper Example ormation as age, income, and gender characteristics, while behavioral analysis provides some patterns of behavior common for the targeted audience (Acsbdc.org, n.d.). According to the Statistics published by the government of Canada, the population of London census metropolitan area, Ontario in 2011 was 474,790. The percentage of children aged between 0 to 14 comprised 16,6%, the working age population - 68,4%, and the percentage of the population aged 65 and over – 15,0% (Statistics Canada). Population by sex category is divided into male and female, whereas there are 229,950 males and 244,840 females. Below are presented visual illustrations of both age and sex distribution. Behavioral analysis of the customer is also knows as a psychographic profile which is applied for identifying and evaluating the factors influencing consumers’ choice. Thus, in a given case study, behavioral analysis should be used in order to analyze the reasons why customers make decision to buy products at Push Star versus the products sold in other locations (Acsbdc.org, n.d.). There were identified four major factors, including the following: price, store location and accessibility, assortment and availability of new games. Price is essential for users of video games. This factor is critical as with the development of Internet technology and accessibility of free online platforms make video games less competitive on the market. Convenience and accessibility of the store also will play an important role in the inflow of potential consumers. Assortment of the video games and other relevant products also will have impact on the consumers’ behavior. The greater the ra nge of video games is offered the greater customer’s loyalty will be. Availability of newly issued video games will also influence customer’s choice of the video game’s retailer. This group is the largest demographic for rental services. Customers of this age are more focused on rentals from the traditional rental

Fire Protection Research Paper Example | Topics and Well Written Essays - 3750 words

Fire Protection - Research Paper Example To understand fire, there is need to analyze the paradigms, which revolve around the origin of fire in eth living world, and the significance of fire to the human race. It is important however to note that these different paradigms are different and coherent on their own, but significantly insufficient on their own self. Thus, fire may assume many definitions, which is only suitable for the specific discipline framed by the condition outside the phenomenon (Fire Research Report). Such broad definitions introduce questions relating to the real fundamentals of fire, and the characteristics that people should undertake to control and use it. This paper seeks to define and analyze the fire problem, explore some of the potential solutions to the problem, and review the first steps that will initiate the solution to the problem. Introduction Fire is among the fundamental basics in the world, both for personal and industrial use. The phenomenon is commonplace and among the elements that sus tain humans in earth. Picture a world with no fire, which means there would be no cooking and other necessary processes that result from combustion or burning. Fire has numerous definitions depending on the discipline of concern. Essentially, fire is the process of burning or combustion in which chemical combination of components with oxygen takes place to produce light, smoke, and heat. However, it is common for most disciplines to have their own definition that conforms to their condition frame that lie outside the fire itself, and which seemingly poses no intrinsic intellectual identity. Such a wide and varying definition of eth phenomenon raises certain questions, which include the real fundamentals of fire and the characteristics that people should undertake to use and control it (Pyne 271). Such founding concerns seemed like illogical arguments in the initial studies on fire and its management. Then, fire was simply there, flaring and smoldering across the earth, and there was need to determine its direction, its fierce, and its speed, and subsequently devise means to stop its spread. With time, other questions emerged, especially concerning economical and ecological, though with reference to the conception that fire was embedded in physical sciences. Fire had similar impacts to the society and biota as windstorms and floods did, yet this did not provide an answer to the question of fire management. To understand fire and perhaps achieve a viable fire protection strategy, there is need to understand the three paradigms of fire: physical, cultural, and biological. Nevertheless, here is a discussion on the basics of fire (Coon 127). The Triangle of Fire Fire requires three elements to initiate. This essentially refers to the triangle of fire. If any of the elements is missing, then fire will not ignite, or if already burning, will quench the flames. These three elements are fuel, oxygen, and heat. Fire needs some consumable elements to ignite or to continu e burning. This consumable material or element is the fuel, which may be a gas, a liquid, or a solid. Furthermore, fire requires oxygen to burn. Removing oxygen from the fire will put off the flames. In technical terms, this is what experts call ‘quenching’ a fire. In atmospheres with less than 16% of oxygen, fires will not burn or combust (Coon 164). Heat refers to the energy that the fire requires to burn, without which the flames dies. The fire triangle simply shows the elements that must be present before a fire starts. Fig 1: The

E-Business and E-Commerce Management Case Study Example | Topics and Well Written Essays - 750 words

E-Business and E-Commerce Management - Case Study Example Integrating e-bay and amazon deliverables in that process would be an effective mode of solving the current experienced issues. E-business and e-commerce solution to the problems appear to the company is likely to reform and revolutionize the market share of the company. The main idea is to enhance competition that places the company at better position businesswise compared to its rivals (Chaffey, 2006, pg. 443). The clientele base is an important given business. Reaching out to the required customer in line with offering the demanded products in the market is a positive move towards achieving the company’s goals and objectives. It is important that the company identifies its market share as well as its potential for growth. A business needs to expand and therefore grow over time, allowing for a diversified and dynamic portfolio. The above-identified deliverables have the potential to achieve the desired result for the company. Deliverables An e-bay and Amazon will be the driv ing forces in the achievement of the desired results. The two have identifiable advantages and disadvantages. The usability of the two, however, is not likely to face any challenge as the targeted market is well aware of the website marketing and sale. The idea is to reach out to the target market and diversify on the company’s portfolio given the existing and currently launched products. Amazon and e-bay are popular sites of business and embracing innovativeness and creativity in meeting market demand would require that the two deliverables be employed. A detailed description of the solution Discount Heating and Plumbing Supplies has embraced the fact that the market share has stagnated, providing low opportunities for growth and development. In this regard, revenue generation has been falling over time leading to low-income generation and low levels of profitability. As such, the main concern here is to improve the situation given this scenario, based on the above-identifie d solution to the problem. The effectiveness of the process will be determined by a number of factors. These include but not limited to: the company’s short term and long term plans, goals and objectives in conducting business, product diversification, expansion, growth, and development of the company, expected future trends and pricing strategies of the company. Marketing is an essential tool for the achievement of the desired results. In this case, identified problems need to be solved. Whatever the process adopted, the company has to move forward. The market share stagnation identified need to be reversed or turned around. Incorporating marketing mix into the e-business and commerce measures presented above will ensure a smooth run of activities in pursuit of the desired results. Building the customer base and further making it dynamic and diverse can be achieved through this process. Over and above this, the e-business and commerce strategy for the company will not only e nsure a diversified and a dynamic market share but also provide an opportunity for growth and development through increased revenue, income and profitability.

Science and technology Essay Example for Free

Science and technology Essay Science and technology is a vital part of our societys world and how we function. Unless you happen to live out in the middle of the Sahara Desert and have sworn off all aspects of technology and science, then you are most likely exposed constantly to science in your daily life. While it is a big part of our world, there is a constant uneasy relationship between human beings and science. It is a common axiom that people dont trust what they dont understand. That is exactly what drives and causes this unsteady relationship people have with science. People never want to put full faith and confidence into the untouchable, comprehendible, or viewable. Trust is what really brings people to wonder about science and subconsciously fear it. Because we cannot reconcile some things science and technology give us, our immediate reaction is to set ourselves away or fear it. It is human nature to want to question and have some form of apprehension toward the thing we cannot fully reconcile. We see this is all forms of science and technology in our society. From the physical features of science such as technology and medicine to even scientific theories and cerebral and abstract parts of science, all forms in some way can make people uneasy. It makes you wonder however, why someone would fear something that is always attempting to be beneficial. Research and discoveries are usually made solely to help the individual and or society as a whole. So what are we as people so unnerved about? From even the most mundane actions and events in our lives to our moral beliefs and views, we see in every aspect of science the questioning and doubt by people. I had possibly the worst eye sight as a child. I basically could embody the clichà © phrase, blind as a bat. To make the situation worse for myself, I hated wearing glasses. I was unable to wear contacts due to some technical mumbo jumbo, so my parents decided to sign me up for Laser Eye Surgery. I had the procedure and can see quite fine to this day. You are probably sitting their wondering what exactly this heartwarming story of my now ability to see has anything at all to do with my thesis. We always can find risks in any type of procedure like the one I had. While the benefits are great, there is always the small chance that something could go terribly wrong. The doctors did in fact explain all the High tech procedures and steps they were taking during the operation, but did I really have a clue?  Walking into that surgery I was scared out of my mind, but why should I be? This is a proven technology that fixes your eyes and keeps you from wearing glasses. It isnt however done by the majority because the risk that science is wrong is too great. Is it better to wear glasses than to take even the slightest risk with my sight? These were all factors that I was feeling, but in fact I wasnt alone because everyone thinks like this with situations like this. Science cant be 100% on most things but that is what we as people require. Any person would find themselves feeling unsure about a foreign subject or in my case a medical surgery. That is why we have this problem with science. The idea of trust is there in the subconscious. It is sitting there in the back of our minds poking our conscience with a long finger saying, is this ok? Should I go through and get involved with this? I dont know if I should be doing this. While things like medical surgeries and such are obviously going to be a frightening part of science to most people what about other abstract parts of science. Unease becomes a major issue to people when they are unable to reconcile science ideals with their own moral and or spiritual beliefs. The discussion of Creationism versus Evolution has been a heated and raging debate in American culture for years. Creationism derived from the Book of Genesis denies all forms of science that says we as humans evolved over time to what we are today. Creationists insist that the universe and the earth were created in six days. Another common discussion in which Creationists reject is the major theory like the Big Bang theory. This argument is a perfect example of a moral/ mental discomfort with science. We looked before at the ways in which science can make us uneasy with physical interactions like medicines and surgeries, but what about the mental aspect of it? When science tests and challenges the morals and beliefs of others it makes the relationship very awkward. In this case we see evolution is the science. It doesnt fit the religious beliefs we know most Christians for example are taught. Even if your rational mind says science is factual, your faith and emotions are strong determiners of your beliefs. There in lies the uncomfortable pull and push relationship morally with people. I think we personally are uncomfortable with science because you avoid having to make a choice between the two. We know intellectually that science is proven, yet  some peoples hearts need to believe and have faith in a superior being. We need a way to make both work together, but that is hard. We like cafeteria religion, where we pick the parts that fit our world, but we know that probably isnt right. Whatever we chose and whichever side we take it still is a known controversy in our culture that is constantly questioned. In our class reading of Never Let Me Go we see a similar moral dilemma with science and human relationships involving Stem Cell research. The science and moral aspects will always be at t ug of war in our minds. This uneasiness of science we all come to recognize. So while some of you may not have gotten lasic eye surgery like me. Or maybe some of you listening dont have any type of faith based religion and find no controversy in science and faith. I am not asking you to totally connect with my examples and be able to relate to them. But like I said, everyone is exposed to science and technology everyday. You all know what its like to question aspects of science whether a distinct example or not. Trust is what plays the role in this controversy. So do we still believe the axiom People dont trust what they dont understand? To me it relates more to People in fact dont trust what they cannot have full resolve for.

Evaluation Of Total Quality Management (TQM)

Evaluation Of Total Quality Management (TQM) A critical evaluation of total quality management (TQM) and its influences on competitive advantage. The case of Trinidad and Tobago Petroleum Marketing Company Limited (NP), automotive lubricant division 1.1 Background Slack (2004) explains that Quality management is extremely important in gaining and sustaining competitive advantage. Growth, survival and attainment of strategic goals are all major issues of any organization quality therefore become a major issue. Existing as a private label company NP has made their way into a market filled with experienced multinationals via for increased market share. Competitors compete in terms of pricing and quality, thus NP has to make a strong dent into the impact of the customer on these bases. Vying for increased market share the need for core competencies arises and as such quality should be the number one focus. 1.2 Company background As with many companies The Trinidad and Tobago National Petroleum Marketing Company Limited (NP) has an unfolding history. This company is owned by the Government of Trinidad and Tobago and incorporated in 1972. Many acquisitions by the Government took place which put NP in its position within the industry today. NP acquired the assets of Shell Trinidad Limited thereby inheriting their Lubricant Blending Plant sited at Sea Lots, on the outskirts of Port of Spain. Under license, it continued to produce a range of lubricants, blended according to the Shell formulations, until the National Petroleum Brand of lubricants was launched in 1981. Since then NP continues to improve its product rating, they keep abreast of significant technological advancement in the lubricants industry. Despite competition from multi-national companies, NP brand continues to be a major player in the local and Caribbean markets, where ità ¢Ã¢â€š ¬Ã¢â€ž ¢s automotive and industrial lubricating oils and greases hold varying, but significant market share. NP stands out as one of the most successful state enterprises in the Republic of Trinidad and Tobago.  [1]   1.3 Mission 1.4 Vision 1.5 Rationale for the study Rivalry has always been a major determinant of quality of products or services. Quality management and competitive advantage is a marriage necessary for the success of a company. Thus the researcher believes that total quality management principles can be applied within NPà ¢Ã¢â€š ¬Ã¢â€ž ¢s operations to gain an advantage over their competitors. In todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s competitive arena brand image is everything, therefore if a company is able to sell their image then increased market share can be attained. The researcher therefore believes that quality will be a key determinant on NPà ¢Ã¢â€š ¬Ã¢â€ž ¢s brand image and overall head point within the industry. A customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ right to boast of brands have always been a trend in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s world, thus the ability to gain customers who can boast of NPà ¢Ã¢â€š ¬Ã¢â€ž ¢s brand is essential. This aspect will be the basis of the issue as NP exists in an industry filled will multi-national players, thus competition is fierce and forceful. With the economic downfall, companies were faced with increases in production costs, thus this cost was transferred to consumers. In the first quarter of 2010 NPà ¢Ã¢â€š ¬Ã¢â€ž ¢s prices of its automotive lubricants rose twice. During an economic turmoil customers demand value for their money. Essentially quality will determine customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s perception of products, thus ensuring a sale and continued loyalty. New methods of operations are expected to arise in an attempt to improve quality standards towards gaining a better positioning within the industry. Insights of best practices are also expected to arise. Improved efficiency and effectiveness in operations, branding, communication and services are all areas in which the researcher expects quality management to impact, thus this research can shed light on all of these areas to assist NP in attaining their mission and vision statement. 1.6 Research Aims Research question: Can the adoption of TQM contribute to competitive advantage at NP? Objectives: To critically assess the strategic TQM at NP. To evaluate the industry standards to benchmark TQM at NP. To ascertain the extent to which NP is in compliance with industry standards. To formulate recommendations with reference to quality management best practice and based on research findings. These aims are found to be most important as it is hoped to achieve a firsthand view into the quality management practices in relation to operations and how these practices contribute and impact on competitive advantage. 2.0 LITERATURE REVIEW First hand knowledge is gained through the experiences of trial and error; companies have been able to create quality initiatives relevant to their operations. Various scholars have also contributed to the field of quality management by proposing models and frameworks. The researcher will examine secondary data from research to be conducted and analyze this against the literature review. Major areas of this literature review will therefore be: Total quality management Quality management systems The process approach Six sigma Balanced scorecard It is against these criteria that this literature review aims to provide pertinent information to critically assess the topic at hand. A definition of what a literature review is given as 2.1 TOTAL QUALITY MANAGEMENT (TQM) When considering business activities, ignoring quality can be a key ingredient for inefficiency and loss of profits. Hannagan (2002) claims The main objective of businesses is to make the highest profits possible; therefore one must consider the TQM issues in an attempt to succeed. 2.2 ORIGIN OF TQM Slack (2004) explains that the origin of TQM was a development by several à ¢Ã¢â€š ¬Ã‹Å"quality gurusà ¢Ã¢â€š ¬Ã¢â€ž ¢ beginning from as early as 1957. Feigenbaum 1957 introduced the term TQM and he defined it as 2.3 WHAT IS TQM? Slack (2004) further goes on to state that TQM is best thought of as 2.4 TQM QUALITY INITIATIVES MANAGED Hannagan (2002) presents the thought that Organizations adopt TQM as a way of life as it is proved by quality throughout production until the product or service reaches the external customer. This process is measured by the quality of materials purchased from suppliers, the approach to defect control on the production line, the appearance of the building, the way problems are solved for customers, the way employees are organized and the organizations internal communication system. Hannagan (2002) continues by saying that Hannagan (2002) goes on further by claiming that TQM is a strategic approach within an organisation which can provide an à ¢Ã¢â€š ¬Ã‹Å"umbrellaà ¢Ã¢â€š ¬Ã¢â€ž ¢ under which a number of quality initiatives can be managed. These initiatives include: Statistical process control Right-first-time Just-in-time Quality assurance Benchmarking Quality circles Tauguchi method 2.5 CRITISM OF TQM IMPLEMENTATION Slack (20004) argues that These programmes may loose their impulse over time. This has been variously described as quality disillusionment and quality droop. Various researchers and consultants who have implemented TQM, Slack (2004) argues have put forward prescriptions which are intended to reduce the risk of recurring. These include the following: Do not define à ¢Ã¢â€š ¬Ã‹Å"qualityà ¢Ã¢â€š ¬Ã¢â€ž ¢ in TQM narrowly; it includes all aspects of performance. Make all quality improvement relate to the performance objectives of the operations. TQM is a means of improving performance and not an end in itself. TQM should not be viewed as a substitute for responsibilities of normal managerial leadership. It is important to note that ineffective managers are not made better simply by adopting TQM. TQM is not an attachment of a company. It should be integrated with and indistinguishable from everyday activities. TQM has a considerable intuitive attraction. It is sometimes tempting to exploit the motivation à ¢Ã¢â€š ¬Ã‹Å"pullà ¢Ã¢â€š ¬Ã¢â€ž ¢ of TQM rather than thoroughly thought-out plans. Different organizations will have different needs depending on their circumstances. TQM should be adapted to these circumstances. Companies may push quality for its own sake, and shift too much responsibility down to the shop floor. In addition TQM is incompatible with more radical improvement approaches such as business process reengineering (BPR). TQM may also imply empowerment and liberal attitude toward shop floor staff; however it is argued that this is merely a further example of management exploiting workers. Critics have been known to define TQM as à ¢Ã¢â€š ¬Ã…“management by stressà ¢Ã¢â€š ¬?. 2.6 QUALITY MANAGEMENT SYSTEMS (QMS) AND PROCESSES A SIMPLE FLOWCHART SHOWING HOW PROCESSES ARE CHARTED IN AN ORGANISATION SOURCE: http://www.praxiom.com/process-approach.htm QUALITY MANAGEMENT SYSTEM (QMS) PRINCIPLES AND STANDARDS SOURCE: http://www.abcb.demon.co.uk/iso9k2kworkbook_part5.html Quality management system seeks to identify external quality related input requirements specified in Licenses to Trade, regulations, specified customer requirements and the chosen management system standard(s). In addition quality systems seek to define performance measures, as applicable, to the system requirements and generate the result or evidence that system requirements have been executed. The next step is to measure, monitor and report extent of compliance with these performance measures.  [2]   To achieve a standard the first step is to implement a QMS. Implementing a QMS can help your business to: achieve greater consistency, reduce expensive mistakes, increase efficiency, gain customer satisfaction, effectively market your business, exploit new markets manage growth more effectively and constantly improve your products, processes and systems. 2.7 THE PROCESS APPROACH The ISO 9000 series of standards is the main set of International Standards applying to the management of quality systems. It includes ISO 9001, the key internationally agreed standard for a QMS. Achieving ISO 9001 certification could mean new business. This certification can help distinguish à ¢Ã¢â€š ¬Ã‹Å"youà ¢Ã¢â€š ¬Ã¢â€ž ¢ from competitors.   Slack (2004) refers to the ISO 9000 series as Slack (2004) recognizes that there are four additional principles which ISO 9000 stresses upon. He argues that quality management should be customer focused. In addition he states that quality performance should be measured. Thirdly Slack sees the need for quality management to be improvement driven. Fourthly top management must demonstrate their commitment to maintaining and continually improving management systems. ADVANTAGES AND DISADVANTAGES OF CERTIFICATION ADVANTAGES: 1. Increased Efficiency: Companies that go through the ISO 9001:2000 Quality Management Standards certification process have given a lot of thought to their processes and how to maximize quality and efficiency. 2. Increased Revenue: Studies have shown that ISO QMS certified companies experience increased productivity and improved financial performance, compared to uncertified companies. 3. Customer Satisfaction: Client confidence is gained because of the universal acceptance of the ISO standards. Customer satisfaction is ensured because of the benefits of ISO 9001:2000 QMS to company efficiency, consistency and dedication to quality service.  [3]   DISADVANTAGES: The actual change to ISO 9000 for operations can be very expensive. As is well known in business and industry, it is difficult to change the habits of long-time employees. New ways are usually resisted by everyone. This resistance cuts into profits and also decreases company morale. There are times when companies feel that the existing set of operational procedures is already working well and they do not feel a change is necessary. Now these companies have the choice of loosing a customer or implementing ISO 9000. Either way money is lost in the short term.  [4]   2.8 SIX SIGMA INITIATIVES Six Sigma simply means a measure of quality that strives for near perfection. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects in any process whether it is from manufacturing to transactional and from product to service. The fundamental objective of the Six Sigma methodology is the implementation of a measurement-based strategy that focuses on process improvement and variation reduction through the application of Six Sigma improvement projects.  [5]   Slack (2004) explains that Six Sigma processes are executed via belts. Master Black Belts are the experts in the use of Six Sigma tools, techniques and implementations. Six Sigma Black Belts can take a direct hand in organizing improvement teams. Green Belts work within improvement teams; they are not full-time positioned and have normal day-to-day process responsibilities. It is expected that they spend at least twenty per cent of their time in improvement projects. ARGUMENTS FOR AND against THE SIX SIGMA INITIATIVE Slack (2004) identifies the following positive perspectives of the Six Sigma initiative: Improvement activity is generally neglected in most operations and if it is to be taken seriously, it deserves the significant investment required. If operated well, Six Sigma improvement projects controlled by experienced personnel can save more than their cost. Slack (2004) identifies the following flaws of the Six Sigma initiative. It can be too hierarchical in the way it structures its various levels of involvement in the improvement activity. It is expensive. Training and improvement time can prove to be costly. 2.9 THE BALANCED SCORECARD The balanced scorecard is a strategic planning and management system that is used  to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan and David Norton  as a performance measurement framework  that  added strategic  non-financial performance measures to traditional financial metrics to  give managers and executives a  more balanced view of organizational performance.   DIAGRAM SHOWING THE VIEW OF THE BALANCED SCORECARD FROM FOUR PERSPECTIVES SOURCE:http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx The balanced scorecard suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives: The Learning Growth Perspective includes employee training and corporate cultural attitudes related to both individual and corporate self-improvement. The Business Process Perspective refers to internal business processes. Metrics based on this perspective allow the managers to know how well their business is running, and whether its products and services conform to customer requirements. The Customer Perspective explains that the realization of the importance of customer focus and customer satisfaction in any business is essential. The Financial Perspective states that often there is more than enough handling and processing of financial data. With the implementation of a corporate database, it is hoped that more of the processing can be centralized and automated.  [6]   Quality indeed provides companies with a competitive edge. Total quality management looks at a companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s operations holistically and determines best practice quality initiatives. Though there are pitfalls to the strategic implication of TQM, compilation of proper initiatives can reduce the occurrence of such pitfalls. TQM initiatives can also result in customer satisfaction, thereby resulting in customer loyalty. 3.0 METHODOLOGY Saunders (2003) simply defines methodology as Haralambos (2000) however goes a bit further by explaining what methodology is concerned with. He sees methodology as being The research to be conducted will take a deductive approach. This research approach is found to be the most appropriate, as a topic/ hypothesis is designed and a research strategy is designed to test the topic/ hypothesis. Although the research is a deductive piece of work, the researcher will adopt a mixed approach to data collection. That is the research paradigm will be a mixture of both qualitative and quantitative data. Generally the philosophies used are positivists and phenomenologist. Triangulation research will be conducted as this will increase validity and reliability. Research question: Can the adoption of total quality management (TQM) contribute to competitive advantage at NP? Having formulated the research topic it is essential that the researcher answers the research question. Thus essentially the researcher will undertake many strategies in addressing this question. By conducting structured research via hypothesis testing and analyze of information based on best practices and recommendations the answer to the research question will be attained. Thus the use of both primary and secondary data collection tools will be profound for this question. OBJECTIVE ONE: To critically assess the strategic total quality management initiatives at NP. In collecting data for objective one the researcher has found it fit to use case studies. Robson (2002) defines case study AS The data collection methods will include questionnaires, interviews, observations and documentary analysis. The researcher will select interviews and documentary analysis in an attempt to collect the data required. Interviews will be conducted by the researcher. Structured interviews will be utilized. Two groups will be targeted: quality control managers and quality supervisors. This will be done in an attempt to gain information based on the quality methods and standards N.P. currently has. Also to establish the quality initiatives deployed from subordinates in the upper section of the organizational structure. This data collection method will be of primary nature. Interviews will be conducted to these groups because these are the groups with the required information. Documentation analysis will also be selected as a means of data collection. The method used is necessary to gain information about N.P. and their documents based on quality control. It is intended to identify inspection points, certifications, specifications and any other relevant documents based on quality control initiatives. This data collection method is of secondary nature. This method will be used as it is upon these documents that N.P. thrives for their quality standards. Analytical technique: the funnel technique will be used in conducting interviews. Quality initiatives are not easily shared therefore by beginning the interview with general questions and narrowing down, the groups targeted will feel comfortable and easy going thereby gaining the information desired. Justification of methods: The researcher has found it useful to conduct interviews as detailed information is gained from people in a face-to-face situation, thereby allowing interviewers to explore issues in- depth. This method has its downside as it gives rise to the possibility of biasness due to interaction. In conducting documentation analysis the researcher will analyze documents in an attempt to identify trends in sales performance relative to competitorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ performance with respect to the quality initiatives employed at this company. OBJECTIVE TWO: To evaluate the industry standards to benchmark TQM at NP. In collecting data for objective two the researcher found it useful to conduct surveys. Letts (2000) explains Saunders (2003) goes on further on this point by claiming that Data here is collected by using questionnaires, structured observations and structured interviews. Data collected from surveys are standardized, allowing easy comparison. The researcher will use questionnaires and structured observations in an attempt to collect the necessary data. A questionnaire will be constructed containing twenty five questions, in which respondents will be asked to answer. The questionnaire will be handed out to other companies within the industry. These companies include Bel-Ray, Castrol, Havoline and Shell. A total of 10 questionnaires each will be given out at these companies. These questionnaires will be given to members within the quality departments of these companies. These members will be randomly selected within the department. Questionnaires will be given out to these members as it was them who will have the required information. Structured observations will also be used to collect data. The researcher will adopt a participant observation approach to this method. While at the various service stations, quick shops and auto mechanic parts shops the researcher will spend time observing customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ choice of lubricants when other brands are available. In addition observations will be made based on the prices of other brands compared to N.P.à ¢Ã¢â€š ¬Ã¢â€ž ¢s brand and customer perception of quality based upon this factor. Research will be done on both customers and companiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ quality departments. This will be undertaken as gaining an increased market share results in gaining a resource capability towards having a competitive advantage. Thus customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s preferences of one product over another will give the researcher the entities of what constitutes competitive advantage based on quality. Thus making room for opportunities for benchmarking based on specifications u tilized by other companies within the industry. Justification of methods: Questionnaires will be utilized as the researcher wishes to question a large number of individuals within a short space of time. Time would constraint the researcher in conducting interviews with 40 persons individually within the industry. Participant observation will be used in an attempt to gain a complete understanding of the views, preferences and beliefs of the people being surveyed. In addition the researcher will interact with individuals of the sample in an attempt to gain reasons for their choice. The researcher will acknowledge that there will be a major drawback by using questionnaires. That is they cannot address issues in-depth. It is for this reason that participant observation will be used hand in hand with the questionnaire as it will allow individuals to go in depth on issues. Analytical technique: the researcher will use cognitive access in an attempt to gain information from customers. Participant observation requires interactive processes, therefore it is crucial to gain entry and carry out the research. The researcher acknowledges the fact that informal acceptance from intended participants will be necessary in order to gain access to the required information. Cognitive access will be used as it is necessary for participants to feel understood and this will allow the researcher to gain an understanding of their social reality by allowing them to know what is being studied and the objective. This aims at making participants openly give information based on the objective of the research. Objective three: To ascertain the extent to which NP is in compliance with industry standards. Documentation analysis will be selected as the means of data collection for the attainment of this objective. This method is necessary for analyzing the information gained about N.P.à ¢Ã¢â€š ¬Ã¢â€ž ¢s documentations based on quality control. The N.P.à ¢Ã¢â€š ¬Ã¢â€ž ¢s quality initiatives discovered will be scrutinized along side information attained from the industry analysis. It is intended to identify gaps within the operation requirements relevant to inspection points, certifications, specifications and any other relevant quality control initiatives. This data collection method is of secondary nature. This method will be used as it is upon these analyses that gaps will be identified and compliance standards assessed. Justification of methods: documentation analysis was found to be the most appropriate method as it will provide comparative and contextual data. This method will allow the researcher to compare and contrast findings when compared to secondary data. OBJECTIVE FOUR: To formulate recommendations with reference to quality management best practice and based on research findings. In collecting data for objective three the researcher will use the multiple- source secondary data process. This objective will be achieved by evaluating the literature and documentary secondary data and matching up the findings to the survey- based secondary data. Documentary secondary data uses a combination of primary and secondary data. By reviewing the literature based on the selected topic, quality management best practice in relation to N.P. will be determined. In addition companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s print out from their intranet will be used to gain an inside view of N.P.à ¢Ã¢â€š ¬Ã¢â€ž ¢s perspective of quality management best practice. Survey- based secondary data will allow the researcher to compare the findings gained from doing research via survey and case study methods to information derived from documentary secondary data. The researcher will be able to make recommendations based on this comparison. The comparison of the findings from both documentary secondary data and survey base secondary data will be necessary as this is the method which will reveal the necessary information. Justification of methods: The multiple- source secondary data process was found to be the most appropriate as it will provide comparative and contextual data. This method will allow the researcher to compare and contrast findings when compared to secondary data. The researcher however acknowledges the fact that there may be no real control over the quality of data. 3.1 ethical issues The research will guard against any unethical methods of data collection. Essentially the criteria relevant to the methods of data collection chosen are as follows: Voluntary participation and conformed consent: all participants will not be coerced into participating in the research. Consent will be sought after from all parties to be studied. All participants will be given a through breakdown on the study and its aims. Confidentiality and anonymity: the researcher will not seek after names or any personal information which may reveal the participantà ¢Ã¢â€š ¬Ã¢â€ž ¢s identity. This will be made clear to all parties in advance of the method of data collection. 3.2 Limitations of study When conducting research and collecting data one must consider the limitations of the study as this may provide boundaries and barriers to gaining a representative and accurate piece of work. The researcher will therefore guard against the following: Response rate: limited time and anonymity of respondents may provide barriers to the researcher for following up on people who didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t respond, thus resulting in a low response rate. Scope of information: Companies cherishes their quality management secrets and guiding principles, therefore information on the characteristics of the quality management initiatives may not be divulged. Time: the limited timeframe allotted to conduct this study may constrain the researcher form collecting sufficient comparative data from competitors in an attempt to present a more in-depth comparative analysis. Generalization: due to the nature of the topic and the research objectives, the findings may not be applicable to other organizations. The situation, time and place may be of a different nature. 3.3 RESEARCH TOOLS The researcher will ensure that the tools and resources are available to carry out the research designs. These materials will include: Stationary tools: pens; paper and note pads. Data collection tool: questionnaires and voice recorder. Monetary tools: The researcher will require finances to reach destination to attain data. 3.4 MARGIN OF ERROR: DATA RELIABILITY, VALIDITY AND ACCURACY Reliability and accuracy: McNeil (à ¢Ã¢â€š ¬Ã‹Å"research methodsà ¢Ã¢â€š ¬Ã¢â€ž ¢) defines data as Data reliability therefore, is concerned with ideas such as: 1. The consistency of the data collected 2. The precision with which data is collected 3. The ability to replicate a piece of work. The reliability of data collected will be an important consideration since if data used is not reliable, then the conclusions or findings drawn will be fairly useless. Data reliability will be affected by such things as researcher bias into data collection processes, standardization and interpretation. The inability to record data accurately will cause the data to be less reliable. Validity: Data is only useful if it measures what it is supposed to measure. Validity refers to the extent to which the data collected gives true measurement of social reality.  [7]   When conducting research the concepts of reliability, validity and accuracy go hand in hand. It would be safe to say therefore that if data is reliable but not valid then it may have limited use. Also if data is valid, but not reliable the researcher may not be able to make general statements. In undertaking this research the researcher acknowledges the fact that the research will not be one hundred percent (100%) reliable, valid and accurate. However the researcher will make every attempt to achieve these in an aim to stand against scrutiny. The researcher will conduct the research in a highly professional, ethical and confidential manner. In addition all interpretations and collection of data will be made in an attempt to be unbiased. 4.0 Justification of time plan Essentially projects must conform to set deadline dates. Thus a plan is essential to ensure the successful completion within the timeframe allowed. The dates proposed are expected to conformation however contingencies will assist the researcher in any short comings. These dates are given in medium term expected time span, therefore any additional times required will be attained via slack times gained form other tasks running simultaneously. Therefore undergoing a successful dissertation a timescale becomes necessary to use to gain efficiency and complete the project on time. For the purpose of this study the duration will be six months. The stating date will be June 15th 2010 to December 15th 2010. Evaluation Of Total Quality Management (TQM) Evaluation Of Total Quality Management (TQM) A critical evaluation of total quality management (TQM) and its influences on competitive advantage. The case of Trinidad and Tobago Petroleum Marketing Company Limited (NP), automotive lubricant division 1.1 Background Slack (2004) explains that Quality management is extremely important in gaining and sustaining competitive advantage. Growth, survival and attainment of strategic goals are all major issues of any organization quality therefore become a major issue. Existing as a private label company NP has made their way into a market filled with experienced multinationals via for increased market share. Competitors compete in terms of pricing and quality, thus NP has to make a strong dent into the impact of the customer on these bases. Vying for increased market share the need for core competencies arises and as such quality should be the number one focus. 1.2 Company background As with many companies The Trinidad and Tobago National Petroleum Marketing Company Limited (NP) has an unfolding history. This company is owned by the Government of Trinidad and Tobago and incorporated in 1972. Many acquisitions by the Government took place which put NP in its position within the industry today. NP acquired the assets of Shell Trinidad Limited thereby inheriting their Lubricant Blending Plant sited at Sea Lots, on the outskirts of Port of Spain. Under license, it continued to produce a range of lubricants, blended according to the Shell formulations, until the National Petroleum Brand of lubricants was launched in 1981. Since then NP continues to improve its product rating, they keep abreast of significant technological advancement in the lubricants industry. Despite competition from multi-national companies, NP brand continues to be a major player in the local and Caribbean markets, where ità ¢Ã¢â€š ¬Ã¢â€ž ¢s automotive and industrial lubricating oils and greases hold varying, but significant market share. NP stands out as one of the most successful state enterprises in the Republic of Trinidad and Tobago.  [1]   1.3 Mission 1.4 Vision 1.5 Rationale for the study Rivalry has always been a major determinant of quality of products or services. Quality management and competitive advantage is a marriage necessary for the success of a company. Thus the researcher believes that total quality management principles can be applied within NPà ¢Ã¢â€š ¬Ã¢â€ž ¢s operations to gain an advantage over their competitors. In todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s competitive arena brand image is everything, therefore if a company is able to sell their image then increased market share can be attained. The researcher therefore believes that quality will be a key determinant on NPà ¢Ã¢â€š ¬Ã¢â€ž ¢s brand image and overall head point within the industry. A customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ right to boast of brands have always been a trend in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s world, thus the ability to gain customers who can boast of NPà ¢Ã¢â€š ¬Ã¢â€ž ¢s brand is essential. This aspect will be the basis of the issue as NP exists in an industry filled will multi-national players, thus competition is fierce and forceful. With the economic downfall, companies were faced with increases in production costs, thus this cost was transferred to consumers. In the first quarter of 2010 NPà ¢Ã¢â€š ¬Ã¢â€ž ¢s prices of its automotive lubricants rose twice. During an economic turmoil customers demand value for their money. Essentially quality will determine customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s perception of products, thus ensuring a sale and continued loyalty. New methods of operations are expected to arise in an attempt to improve quality standards towards gaining a better positioning within the industry. Insights of best practices are also expected to arise. Improved efficiency and effectiveness in operations, branding, communication and services are all areas in which the researcher expects quality management to impact, thus this research can shed light on all of these areas to assist NP in attaining their mission and vision statement. 1.6 Research Aims Research question: Can the adoption of TQM contribute to competitive advantage at NP? Objectives: To critically assess the strategic TQM at NP. To evaluate the industry standards to benchmark TQM at NP. To ascertain the extent to which NP is in compliance with industry standards. To formulate recommendations with reference to quality management best practice and based on research findings. These aims are found to be most important as it is hoped to achieve a firsthand view into the quality management practices in relation to operations and how these practices contribute and impact on competitive advantage. 2.0 LITERATURE REVIEW First hand knowledge is gained through the experiences of trial and error; companies have been able to create quality initiatives relevant to their operations. Various scholars have also contributed to the field of quality management by proposing models and frameworks. The researcher will examine secondary data from research to be conducted and analyze this against the literature review. Major areas of this literature review will therefore be: Total quality management Quality management systems The process approach Six sigma Balanced scorecard It is against these criteria that this literature review aims to provide pertinent information to critically assess the topic at hand. A definition of what a literature review is given as 2.1 TOTAL QUALITY MANAGEMENT (TQM) When considering business activities, ignoring quality can be a key ingredient for inefficiency and loss of profits. Hannagan (2002) claims The main objective of businesses is to make the highest profits possible; therefore one must consider the TQM issues in an attempt to succeed. 2.2 ORIGIN OF TQM Slack (2004) explains that the origin of TQM was a development by several à ¢Ã¢â€š ¬Ã‹Å"quality gurusà ¢Ã¢â€š ¬Ã¢â€ž ¢ beginning from as early as 1957. Feigenbaum 1957 introduced the term TQM and he defined it as 2.3 WHAT IS TQM? Slack (2004) further goes on to state that TQM is best thought of as 2.4 TQM QUALITY INITIATIVES MANAGED Hannagan (2002) presents the thought that Organizations adopt TQM as a way of life as it is proved by quality throughout production until the product or service reaches the external customer. This process is measured by the quality of materials purchased from suppliers, the approach to defect control on the production line, the appearance of the building, the way problems are solved for customers, the way employees are organized and the organizations internal communication system. Hannagan (2002) continues by saying that Hannagan (2002) goes on further by claiming that TQM is a strategic approach within an organisation which can provide an à ¢Ã¢â€š ¬Ã‹Å"umbrellaà ¢Ã¢â€š ¬Ã¢â€ž ¢ under which a number of quality initiatives can be managed. These initiatives include: Statistical process control Right-first-time Just-in-time Quality assurance Benchmarking Quality circles Tauguchi method 2.5 CRITISM OF TQM IMPLEMENTATION Slack (20004) argues that These programmes may loose their impulse over time. This has been variously described as quality disillusionment and quality droop. Various researchers and consultants who have implemented TQM, Slack (2004) argues have put forward prescriptions which are intended to reduce the risk of recurring. These include the following: Do not define à ¢Ã¢â€š ¬Ã‹Å"qualityà ¢Ã¢â€š ¬Ã¢â€ž ¢ in TQM narrowly; it includes all aspects of performance. Make all quality improvement relate to the performance objectives of the operations. TQM is a means of improving performance and not an end in itself. TQM should not be viewed as a substitute for responsibilities of normal managerial leadership. It is important to note that ineffective managers are not made better simply by adopting TQM. TQM is not an attachment of a company. It should be integrated with and indistinguishable from everyday activities. TQM has a considerable intuitive attraction. It is sometimes tempting to exploit the motivation à ¢Ã¢â€š ¬Ã‹Å"pullà ¢Ã¢â€š ¬Ã¢â€ž ¢ of TQM rather than thoroughly thought-out plans. Different organizations will have different needs depending on their circumstances. TQM should be adapted to these circumstances. Companies may push quality for its own sake, and shift too much responsibility down to the shop floor. In addition TQM is incompatible with more radical improvement approaches such as business process reengineering (BPR). TQM may also imply empowerment and liberal attitude toward shop floor staff; however it is argued that this is merely a further example of management exploiting workers. Critics have been known to define TQM as à ¢Ã¢â€š ¬Ã…“management by stressà ¢Ã¢â€š ¬?. 2.6 QUALITY MANAGEMENT SYSTEMS (QMS) AND PROCESSES A SIMPLE FLOWCHART SHOWING HOW PROCESSES ARE CHARTED IN AN ORGANISATION SOURCE: http://www.praxiom.com/process-approach.htm QUALITY MANAGEMENT SYSTEM (QMS) PRINCIPLES AND STANDARDS SOURCE: http://www.abcb.demon.co.uk/iso9k2kworkbook_part5.html Quality management system seeks to identify external quality related input requirements specified in Licenses to Trade, regulations, specified customer requirements and the chosen management system standard(s). In addition quality systems seek to define performance measures, as applicable, to the system requirements and generate the result or evidence that system requirements have been executed. The next step is to measure, monitor and report extent of compliance with these performance measures.  [2]   To achieve a standard the first step is to implement a QMS. Implementing a QMS can help your business to: achieve greater consistency, reduce expensive mistakes, increase efficiency, gain customer satisfaction, effectively market your business, exploit new markets manage growth more effectively and constantly improve your products, processes and systems. 2.7 THE PROCESS APPROACH The ISO 9000 series of standards is the main set of International Standards applying to the management of quality systems. It includes ISO 9001, the key internationally agreed standard for a QMS. Achieving ISO 9001 certification could mean new business. This certification can help distinguish à ¢Ã¢â€š ¬Ã‹Å"youà ¢Ã¢â€š ¬Ã¢â€ž ¢ from competitors.   Slack (2004) refers to the ISO 9000 series as Slack (2004) recognizes that there are four additional principles which ISO 9000 stresses upon. He argues that quality management should be customer focused. In addition he states that quality performance should be measured. Thirdly Slack sees the need for quality management to be improvement driven. Fourthly top management must demonstrate their commitment to maintaining and continually improving management systems. ADVANTAGES AND DISADVANTAGES OF CERTIFICATION ADVANTAGES: 1. Increased Efficiency: Companies that go through the ISO 9001:2000 Quality Management Standards certification process have given a lot of thought to their processes and how to maximize quality and efficiency. 2. Increased Revenue: Studies have shown that ISO QMS certified companies experience increased productivity and improved financial performance, compared to uncertified companies. 3. Customer Satisfaction: Client confidence is gained because of the universal acceptance of the ISO standards. Customer satisfaction is ensured because of the benefits of ISO 9001:2000 QMS to company efficiency, consistency and dedication to quality service.  [3]   DISADVANTAGES: The actual change to ISO 9000 for operations can be very expensive. As is well known in business and industry, it is difficult to change the habits of long-time employees. New ways are usually resisted by everyone. This resistance cuts into profits and also decreases company morale. There are times when companies feel that the existing set of operational procedures is already working well and they do not feel a change is necessary. Now these companies have the choice of loosing a customer or implementing ISO 9000. Either way money is lost in the short term.  [4]   2.8 SIX SIGMA INITIATIVES Six Sigma simply means a measure of quality that strives for near perfection. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects in any process whether it is from manufacturing to transactional and from product to service. The fundamental objective of the Six Sigma methodology is the implementation of a measurement-based strategy that focuses on process improvement and variation reduction through the application of Six Sigma improvement projects.  [5]   Slack (2004) explains that Six Sigma processes are executed via belts. Master Black Belts are the experts in the use of Six Sigma tools, techniques and implementations. Six Sigma Black Belts can take a direct hand in organizing improvement teams. Green Belts work within improvement teams; they are not full-time positioned and have normal day-to-day process responsibilities. It is expected that they spend at least twenty per cent of their time in improvement projects. ARGUMENTS FOR AND against THE SIX SIGMA INITIATIVE Slack (2004) identifies the following positive perspectives of the Six Sigma initiative: Improvement activity is generally neglected in most operations and if it is to be taken seriously, it deserves the significant investment required. If operated well, Six Sigma improvement projects controlled by experienced personnel can save more than their cost. Slack (2004) identifies the following flaws of the Six Sigma initiative. It can be too hierarchical in the way it structures its various levels of involvement in the improvement activity. It is expensive. Training and improvement time can prove to be costly. 2.9 THE BALANCED SCORECARD The balanced scorecard is a strategic planning and management system that is used  to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan and David Norton  as a performance measurement framework  that  added strategic  non-financial performance measures to traditional financial metrics to  give managers and executives a  more balanced view of organizational performance.   DIAGRAM SHOWING THE VIEW OF THE BALANCED SCORECARD FROM FOUR PERSPECTIVES SOURCE:http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx The balanced scorecard suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives: The Learning Growth Perspective includes employee training and corporate cultural attitudes related to both individual and corporate self-improvement. The Business Process Perspective refers to internal business processes. Metrics based on this perspective allow the managers to know how well their business is running, and whether its products and services conform to customer requirements. The Customer Perspective explains that the realization of the importance of customer focus and customer satisfaction in any business is essential. The Financial Perspective states that often there is more than enough handling and processing of financial data. With the implementation of a corporate database, it is hoped that more of the processing can be centralized and automated.  [6]   Quality indeed provides companies with a competitive edge. Total quality management looks at a companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s operations holistically and determines best practice quality initiatives. Though there are pitfalls to the strategic implication of TQM, compilation of proper initiatives can reduce the occurrence of such pitfalls. TQM initiatives can also result in customer satisfaction, thereby resulting in customer loyalty. 3.0 METHODOLOGY Saunders (2003) simply defines methodology as Haralambos (2000) however goes a bit further by explaining what methodology is concerned with. He sees methodology as being The research to be conducted will take a deductive approach. This research approach is found to be the most appropriate, as a topic/ hypothesis is designed and a research strategy is designed to test the topic/ hypothesis. Although the research is a deductive piece of work, the researcher will adopt a mixed approach to data collection. That is the research paradigm will be a mixture of both qualitative and quantitative data. Generally the philosophies used are positivists and phenomenologist. Triangulation research will be conducted as this will increase validity and reliability. Research question: Can the adoption of total quality management (TQM) contribute to competitive advantage at NP? Having formulated the research topic it is essential that the researcher answers the research question. Thus essentially the researcher will undertake many strategies in addressing this question. By conducting structured research via hypothesis testing and analyze of information based on best practices and recommendations the answer to the research question will be attained. Thus the use of both primary and secondary data collection tools will be profound for this question. OBJECTIVE ONE: To critically assess the strategic total quality management initiatives at NP. In collecting data for objective one the researcher has found it fit to use case studies. Robson (2002) defines case study AS The data collection methods will include questionnaires, interviews, observations and documentary analysis. The researcher will select interviews and documentary analysis in an attempt to collect the data required. Interviews will be conducted by the researcher. Structured interviews will be utilized. Two groups will be targeted: quality control managers and quality supervisors. This will be done in an attempt to gain information based on the quality methods and standards N.P. currently has. Also to establish the quality initiatives deployed from subordinates in the upper section of the organizational structure. This data collection method will be of primary nature. Interviews will be conducted to these groups because these are the groups with the required information. Documentation analysis will also be selected as a means of data collection. The method used is necessary to gain information about N.P. and their documents based on quality control. It is intended to identify inspection points, certifications, specifications and any other relevant documents based on quality control initiatives. This data collection method is of secondary nature. This method will be used as it is upon these documents that N.P. thrives for their quality standards. Analytical technique: the funnel technique will be used in conducting interviews. Quality initiatives are not easily shared therefore by beginning the interview with general questions and narrowing down, the groups targeted will feel comfortable and easy going thereby gaining the information desired. Justification of methods: The researcher has found it useful to conduct interviews as detailed information is gained from people in a face-to-face situation, thereby allowing interviewers to explore issues in- depth. This method has its downside as it gives rise to the possibility of biasness due to interaction. In conducting documentation analysis the researcher will analyze documents in an attempt to identify trends in sales performance relative to competitorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ performance with respect to the quality initiatives employed at this company. OBJECTIVE TWO: To evaluate the industry standards to benchmark TQM at NP. In collecting data for objective two the researcher found it useful to conduct surveys. Letts (2000) explains Saunders (2003) goes on further on this point by claiming that Data here is collected by using questionnaires, structured observations and structured interviews. Data collected from surveys are standardized, allowing easy comparison. The researcher will use questionnaires and structured observations in an attempt to collect the necessary data. A questionnaire will be constructed containing twenty five questions, in which respondents will be asked to answer. The questionnaire will be handed out to other companies within the industry. These companies include Bel-Ray, Castrol, Havoline and Shell. A total of 10 questionnaires each will be given out at these companies. These questionnaires will be given to members within the quality departments of these companies. These members will be randomly selected within the department. Questionnaires will be given out to these members as it was them who will have the required information. Structured observations will also be used to collect data. The researcher will adopt a participant observation approach to this method. While at the various service stations, quick shops and auto mechanic parts shops the researcher will spend time observing customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ choice of lubricants when other brands are available. In addition observations will be made based on the prices of other brands compared to N.P.à ¢Ã¢â€š ¬Ã¢â€ž ¢s brand and customer perception of quality based upon this factor. Research will be done on both customers and companiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ quality departments. This will be undertaken as gaining an increased market share results in gaining a resource capability towards having a competitive advantage. Thus customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s preferences of one product over another will give the researcher the entities of what constitutes competitive advantage based on quality. Thus making room for opportunities for benchmarking based on specifications u tilized by other companies within the industry. Justification of methods: Questionnaires will be utilized as the researcher wishes to question a large number of individuals within a short space of time. Time would constraint the researcher in conducting interviews with 40 persons individually within the industry. Participant observation will be used in an attempt to gain a complete understanding of the views, preferences and beliefs of the people being surveyed. In addition the researcher will interact with individuals of the sample in an attempt to gain reasons for their choice. The researcher will acknowledge that there will be a major drawback by using questionnaires. That is they cannot address issues in-depth. It is for this reason that participant observation will be used hand in hand with the questionnaire as it will allow individuals to go in depth on issues. Analytical technique: the researcher will use cognitive access in an attempt to gain information from customers. Participant observation requires interactive processes, therefore it is crucial to gain entry and carry out the research. The researcher acknowledges the fact that informal acceptance from intended participants will be necessary in order to gain access to the required information. Cognitive access will be used as it is necessary for participants to feel understood and this will allow the researcher to gain an understanding of their social reality by allowing them to know what is being studied and the objective. This aims at making participants openly give information based on the objective of the research. Objective three: To ascertain the extent to which NP is in compliance with industry standards. Documentation analysis will be selected as the means of data collection for the attainment of this objective. This method is necessary for analyzing the information gained about N.P.à ¢Ã¢â€š ¬Ã¢â€ž ¢s documentations based on quality control. The N.P.à ¢Ã¢â€š ¬Ã¢â€ž ¢s quality initiatives discovered will be scrutinized along side information attained from the industry analysis. It is intended to identify gaps within the operation requirements relevant to inspection points, certifications, specifications and any other relevant quality control initiatives. This data collection method is of secondary nature. This method will be used as it is upon these analyses that gaps will be identified and compliance standards assessed. Justification of methods: documentation analysis was found to be the most appropriate method as it will provide comparative and contextual data. This method will allow the researcher to compare and contrast findings when compared to secondary data. OBJECTIVE FOUR: To formulate recommendations with reference to quality management best practice and based on research findings. In collecting data for objective three the researcher will use the multiple- source secondary data process. This objective will be achieved by evaluating the literature and documentary secondary data and matching up the findings to the survey- based secondary data. Documentary secondary data uses a combination of primary and secondary data. By reviewing the literature based on the selected topic, quality management best practice in relation to N.P. will be determined. In addition companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s print out from their intranet will be used to gain an inside view of N.P.à ¢Ã¢â€š ¬Ã¢â€ž ¢s perspective of quality management best practice. Survey- based secondary data will allow the researcher to compare the findings gained from doing research via survey and case study methods to information derived from documentary secondary data. The researcher will be able to make recommendations based on this comparison. The comparison of the findings from both documentary secondary data and survey base secondary data will be necessary as this is the method which will reveal the necessary information. Justification of methods: The multiple- source secondary data process was found to be the most appropriate as it will provide comparative and contextual data. This method will allow the researcher to compare and contrast findings when compared to secondary data. The researcher however acknowledges the fact that there may be no real control over the quality of data. 3.1 ethical issues The research will guard against any unethical methods of data collection. Essentially the criteria relevant to the methods of data collection chosen are as follows: Voluntary participation and conformed consent: all participants will not be coerced into participating in the research. Consent will be sought after from all parties to be studied. All participants will be given a through breakdown on the study and its aims. Confidentiality and anonymity: the researcher will not seek after names or any personal information which may reveal the participantà ¢Ã¢â€š ¬Ã¢â€ž ¢s identity. This will be made clear to all parties in advance of the method of data collection. 3.2 Limitations of study When conducting research and collecting data one must consider the limitations of the study as this may provide boundaries and barriers to gaining a representative and accurate piece of work. The researcher will therefore guard against the following: Response rate: limited time and anonymity of respondents may provide barriers to the researcher for following up on people who didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t respond, thus resulting in a low response rate. Scope of information: Companies cherishes their quality management secrets and guiding principles, therefore information on the characteristics of the quality management initiatives may not be divulged. Time: the limited timeframe allotted to conduct this study may constrain the researcher form collecting sufficient comparative data from competitors in an attempt to present a more in-depth comparative analysis. Generalization: due to the nature of the topic and the research objectives, the findings may not be applicable to other organizations. The situation, time and place may be of a different nature. 3.3 RESEARCH TOOLS The researcher will ensure that the tools and resources are available to carry out the research designs. These materials will include: Stationary tools: pens; paper and note pads. Data collection tool: questionnaires and voice recorder. Monetary tools: The researcher will require finances to reach destination to attain data. 3.4 MARGIN OF ERROR: DATA RELIABILITY, VALIDITY AND ACCURACY Reliability and accuracy: McNeil (à ¢Ã¢â€š ¬Ã‹Å"research methodsà ¢Ã¢â€š ¬Ã¢â€ž ¢) defines data as Data reliability therefore, is concerned with ideas such as: 1. The consistency of the data collected 2. The precision with which data is collected 3. The ability to replicate a piece of work. The reliability of data collected will be an important consideration since if data used is not reliable, then the conclusions or findings drawn will be fairly useless. Data reliability will be affected by such things as researcher bias into data collection processes, standardization and interpretation. The inability to record data accurately will cause the data to be less reliable. Validity: Data is only useful if it measures what it is supposed to measure. Validity refers to the extent to which the data collected gives true measurement of social reality.  [7]   When conducting research the concepts of reliability, validity and accuracy go hand in hand. It would be safe to say therefore that if data is reliable but not valid then it may have limited use. Also if data is valid, but not reliable the researcher may not be able to make general statements. In undertaking this research the researcher acknowledges the fact that the research will not be one hundred percent (100%) reliable, valid and accurate. However the researcher will make every attempt to achieve these in an aim to stand against scrutiny. The researcher will conduct the research in a highly professional, ethical and confidential manner. In addition all interpretations and collection of data will be made in an attempt to be unbiased. 4.0 Justification of time plan Essentially projects must conform to set deadline dates. Thus a plan is essential to ensure the successful completion within the timeframe allowed. The dates proposed are expected to conformation however contingencies will assist the researcher in any short comings. These dates are given in medium term expected time span, therefore any additional times required will be attained via slack times gained form other tasks running simultaneously. Therefore undergoing a successful dissertation a timescale becomes necessary to use to gain efficiency and complete the project on time. For the purpose of this study the duration will be six months. The stating date will be June 15th 2010 to December 15th 2010.

How McCabe and Mrs Miller and Blade Runner Subvert Their Genres and Def

How McCabe and Mrs Miller and Blade Runner Subvert Their Genres and Defy Audience Expectations Two genres which have always been Hollywood staples are science-fiction and the western. The genres can be seen in films made as early as Le Voyage Dans la lune (Georges Melies 1902) and The Great Train Robbery (Edwin S. Porter 1903). On the surface the two genres are very different, however if one looks closely at them they are similar in many ways. Both genres usually feature uncharted frontiers, strong silent protagonists, frightening savages (played by either space aliens or Native Americans) and damsels in distress. The formula for these two genres was established many decades ago and in recent years it takes a film that defies and subverts those expectations such as Unforgiven (Clint Eastwood 1992) or Alien (Ridley Scott 1979) to receive an enthusiastic critical and box office response. Two other films which subvert the traditional genres of westerns or science fiction films are McCabe and Mrs. Miller (Robert Altman 1971) and Blade Runner (Ridley Scott 1982). These films use archetypal settings, characters and action in a way which is substantially different from our expectations and the results are extremely memorable films. McCabe and Mrs. Miller is the story of a man, John McCabe (Warren Beatty) who tries to set up a whorehouse/tavern in a small town in the Pacific Northwest in 1901. He meets an astute madam, Mrs. Miller (Julie Christie) who runs his business and shares in his profits. The business thrives and they develop a relationship. A mineral deposit draws powerful mining company men to the town to try and buy McCabe's holdings. He refuses to sell and they retaliate. He ultimately is mortally wounded in a bloody showdown with the mining company's thugs leaving Mrs. Miller all alone. Robert Altman created a film which Pauline Kael called "a beautiful pipe dream of a movie -- a fleeting, almost diaphanous vision of what frontier life might have been." The film certainly feels different from most Westerns, featuring the distinctively different music of Leonard Cohen and a washed-out style of cinematography which Altman claimed "was trying to get the feeling of antiquity, like the photographs of the time." The cinematography is starkly different from the vibrant colours of The Searchers (John Ford 1956) or Rio Bravo (Howard Hawks 1959... ...ells him to do but he does it anyway. This is a stark difference from Captain James T. Kirk or Luke Skywalker. Scott is clearly trying to create a film which does not fit into traditional science-fiction formulas and he has succeeded with Blade Runner. Both McCabe and Mrs. Miller and Blade Runner are excellent films, they manage to succeed in subverting traditional genres in a way that creates fresh and different movies which both critics and movie goers have not seen before. This kind of genre shifting has grown more and more popular in recent years as movie goers have grown tired of seeing formulaic films filled with stock characters. In the future as young filmmakers look to the past for inspiration to create fresh and unique films which subvert genres and defy audience expectations hopefully they will look to the work of Robert Altman and Ridley Scott as prime examples. Bibliography: Jacobs, Diane. Hollywood Renaissance: The New Generation of Filmmakers and their works. 1977. New York. Dell Publishing. Sammon, Paul M. Future Noir: The Making of Blade Runner. 1996. New York. Harper Collins. Sklar, Robert. Movie-Made America. 1994. New York. Vintage Books. How McCabe and Mrs Miller and Blade Runner Subvert Their Genres and Def How McCabe and Mrs Miller and Blade Runner Subvert Their Genres and Defy Audience Expectations Two genres which have always been Hollywood staples are science-fiction and the western. The genres can be seen in films made as early as Le Voyage Dans la lune (Georges Melies 1902) and The Great Train Robbery (Edwin S. Porter 1903). On the surface the two genres are very different, however if one looks closely at them they are similar in many ways. Both genres usually feature uncharted frontiers, strong silent protagonists, frightening savages (played by either space aliens or Native Americans) and damsels in distress. The formula for these two genres was established many decades ago and in recent years it takes a film that defies and subverts those expectations such as Unforgiven (Clint Eastwood 1992) or Alien (Ridley Scott 1979) to receive an enthusiastic critical and box office response. Two other films which subvert the traditional genres of westerns or science fiction films are McCabe and Mrs. Miller (Robert Altman 1971) and Blade Runner (Ridley Scott 1982). These films use archetypal settings, characters and action in a way which is substantially different from our expectations and the results are extremely memorable films. McCabe and Mrs. Miller is the story of a man, John McCabe (Warren Beatty) who tries to set up a whorehouse/tavern in a small town in the Pacific Northwest in 1901. He meets an astute madam, Mrs. Miller (Julie Christie) who runs his business and shares in his profits. The business thrives and they develop a relationship. A mineral deposit draws powerful mining company men to the town to try and buy McCabe's holdings. He refuses to sell and they retaliate. He ultimately is mortally wounded in a bloody showdown with the mining company's thugs leaving Mrs. Miller all alone. Robert Altman created a film which Pauline Kael called "a beautiful pipe dream of a movie -- a fleeting, almost diaphanous vision of what frontier life might have been." The film certainly feels different from most Westerns, featuring the distinctively different music of Leonard Cohen and a washed-out style of cinematography which Altman claimed "was trying to get the feeling of antiquity, like the photographs of the time." The cinematography is starkly different from the vibrant colours of The Searchers (John Ford 1956) or Rio Bravo (Howard Hawks 1959... ...ells him to do but he does it anyway. This is a stark difference from Captain James T. Kirk or Luke Skywalker. Scott is clearly trying to create a film which does not fit into traditional science-fiction formulas and he has succeeded with Blade Runner. Both McCabe and Mrs. Miller and Blade Runner are excellent films, they manage to succeed in subverting traditional genres in a way that creates fresh and different movies which both critics and movie goers have not seen before. This kind of genre shifting has grown more and more popular in recent years as movie goers have grown tired of seeing formulaic films filled with stock characters. In the future as young filmmakers look to the past for inspiration to create fresh and unique films which subvert genres and defy audience expectations hopefully they will look to the work of Robert Altman and Ridley Scott as prime examples. Bibliography: Jacobs, Diane. Hollywood Renaissance: The New Generation of Filmmakers and their works. 1977. New York. Dell Publishing. Sammon, Paul M. Future Noir: The Making of Blade Runner. 1996. New York. Harper Collins. Sklar, Robert. Movie-Made America. 1994. New York. Vintage Books.