A Description of Gangnam Style Viral Videos Essay

A Description of Gangnam Style Viral Videos - Essay Example The principal idea of the song is of a self-declared popular man searching for the ideal partner who knows the time to become wild and the time to be refined (Copsey 6). In addition, Psy’s Gangnam style unanticipated reputation has led to many  interpretations of its meaning. Psy’s Gangnam style established a comical connection with its audience from the beginning. The video rapidly developed an association with the artiste, his actions, and events by permitting the viewers to share in Psy’s captivating dancing moves. As Psy entertains his viewers with the dancing moves, he also highlights aspects of his location, the Gangnam district. Associations such as these can be made through an entertaining artist or attractive elements in a video. Moreover, Psy’s Gangnam style video also went viral because it employed the element of creative disruption (Ramstad 26). The video contains memorable dance styles, a carousel, singing from a toilet, and houses. Gangnam style is entirely unexpected, catchy, and outrageous. The video received significant coverage from all over the world and from sites, for example, KoreaBoo, Yahoo, and AllKPop, and became viral within days of its circulation. The following weeks saw the music videos get recognition from pop music and internet humor sites, for example, PopDust, Gawker, FunnyJunk, and BuzzFeed. Psy’s Gangnam style was presumed to be a viral YouTube video by newsrooms, for example, ABC News and CNN by the first week of August (Ramstad 32). Community influencers also contributed to the video going viral. The popularity of a video can be enhanced by getting support from tastemakers and influencers within the related online communities. Psy’s Gangnam style has also had an impact in Asia. The video’s sophisticated arrangement and rendering have made it extremely popular with the entire public.