Amazing Doctor for Marketing

Review questions for the midterm exam stem 1 Introduction to merchandising 1. do market and discuss how it is more than just advertising and selling. 2. apologise why it is important for all departments of an organizationmarketing, accounting, finance, operations management, human resources, and so onto think consumer. Why is it important that even people who ar not in marketing understand it? 3. Marketing has been criticized because it makes people cloud things they dont really need. Refute or support this accusation. . What atomic number 18 the five different marketing management orientations? 5. beg off the production, product, selling, and marketing designs. 6. Explain the societal marketing concept and provide three examples of companies that are practicing mixer responsibility in their business activities. 7. List the different steps of the marketing process. 8. What are the two important questions the marketing music director must coif to design a winning market ing strategy? How does the marketing manager go about answering these two questions? 9.Explain what is meant by segmentation and targeting. 10. Define positioning and explain how it is accomplished. 11. Define the concept of marketing mix. 12. Define each of the four-spot Ps. What insights might a firm gain by considering the four Cs rather than the four Ps? 13. What is the difference between the concept of customer (perceived) value and customer lifetime-value? 14. What is the difference between the concept of fall guy equity and customer equity? 15. Do loyalty cards shelter (i. e. , create) brand loyalty in the marketplace?Explain your answer. Topic 2 The marketing environment and Strategic Planning 1. Define the concept of strategical planning and enumerate the steps that lead managers and the firm through the strategic planning process. 2. Describe the elements of a companys marketing environment and why marketers play a critical quality in bring in environmental trends a nd spotting opportunities. 3. Explain what is meant by a market-oriented mission line of reasoning and discuss the characteristics of effective mission statements. 4. Explain the product/market matrix. 5.Explain what is meant by a business portfolio analysis. Also, name and thoroughly describe a material (a tool) that can be used to conduct a business portfolio analysis. Topic 3 Marketing Research 1. Contrast between qualitative seek and quantitative research. 2. List the different steps of the research process. 3. Explain the role of utility(prenominal) data in gaining customer insights. Where do marketers obtain secondary data? 4. Compare open-ended and closed-ended questions. When and for what is each type of question useable in marketing research? 5.What is the difference between a Likert get over and a semantic differential outperform? Propose a Likert scale to rate the concept of brand loyalty. 6. A marketing researcher should valuate the reliability of his findings a nd the validity of his measurements. What is the difference between reliability and validity? punt your answer by giving examples. 7. A manufacturer would like to measure the effects of the colour of the product package (red vs. blue vs. black) on the sales. Would you offer the manufacturer to use ethnography, projective techniques or experimentation? Explain your choice.